It wasn't really that long ago that people felt like if they could pinch an inch of flab around their middle, it might be time to do something about their weight. Now obviously that's not the best way to determine your BMI, your bodyfat, or your overall health, but I still think that idea is better, and certainly healthier, than what American society has shifted towards in the last few years.
They might all be beautiful, but I'd be shocked if they're all healthy.
Even though the campaign isn't around anymore, bravo to Special K for trying to make people healthier. The irony being that they proposed people do that by eating cereal whose ingredients include rice, wheat gluten, and high fructose corn syrup, none of which are exactly known for their health benefits. But at least they tried.
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